Platform Page Redesign
Context
With the new rebrand, I led the redesign of the Platform page to align with our updated brand guidelines.
Partnering closely with Product Marketing and our web agency, I used this as an opportunity to reimagine the page structure—creating a more cohesive, streamlined narrative that helps users quickly grasp the value and capabilities of the Tanium Platform at a glance.
Role
Lead Designer
Collaboration
Product Marketing, Web Agency
Areas
Research, Interaction Design,
UX Strategy
Tools
Figma
Year
2026
Objectives
Enterprise platform pages aren’t traditional marketing surfaces—they’re evaluation environments. This is where technical decision‑makers—IT and security leaders, architects, and reviewers—come to get clear, credible answers.
Questions like:
What is this platform?
How does it work?
What differentiates it from others?
Will it integrate with my existing environment?
With these users and their intent in mind, I set out to redesign the Tanium Platform page as a structured evaluation experience.
My goals were to:
Reduce cognitive load
Establish a clear mental model linking the platform to its solutions
Guide evaluators through a logical decision sequence
Reinforce trust and differentiation early
Increase confidence in moving toward a demo request
Ultimately, this work went far beyond a visual refresh. It was an opportunity to rethink the information architecture with a focus on decision enablement—helping evaluators quickly understand, trust, and validate the value of the platform.
Research & Insights
Research shows that users form an impression of a website in as little as 50 milliseconds [src]. This insight became a key driver in my design decisions for the page.
We were already seeing performance issues on our existing Platform page. According to data from Microsoft Clarity, we observed:
The data (Microsoft Clarity):
Low scroll depth (confidential data)
Low click-through-rates (confidential data)
Very high bounce rate (confidential data)
These indicators reinforced the need not just for a visual update, but for a more strategic, user-centered redesign that addressed clarity, usability, and overall experience.
Current Tanium Platform Page - Jan 2026 (scroll within the embedded frame to view)
The problem:
Opens with a dense wall of text, offering little visual orientation
Jumps immediately into autonomous capability-level detail before establishing how the platform works
Users make decisions in the first 50ms, so clarity and cognitive ease isn’t exemplified in the current platform page.
Design Strategy
After evaluating the existing Platform page and grounding the work in the needs of our key users, I arrived at a central question:
“How can I create a guided, narrative‑driven experience that helps users quickly form a clear mental model and understand how Tanium fits into their workflow?”
This question shaped the direction of the concepts that followed:
Concept that drove the story for the page + value prop
To ensure users could build a consistent mental model across the site, the narrative needed to connect three key elements:
The platform diagram
The top‑level navigation information architecture
The core platform value proposition
This alignment ensures a continuous, cohesive story throughout the website—from the homepage platform diagram, to the proposed top‑level Platform dropdown, to the redesigned Platform page. Each touchpoint reinforces the same foundational concepts, allowing the narrative to flow naturally and consistently across the entire experience.
Proposal: Top-level navigation IA
Design Process
Lofi Wireframes
Before sharing my approach with leadership, I aligned first with my direct managers.
To support that conversation, I created low‑fidelity wireframes that outlined the core concept and narrative flow of the redesigned Platform page. These early sketches helped ground the discussion, clarify the story the page needed to tell, and ensure alignment before moving into higher‑fidelity design.
Lofi wireframe to portray the page story for the platform page
(scroll within the embedded frame to view)
Once the low‑fidelity wireframe was approved within the web team, we moved into high‑fidelity development to prepare for leadership review.
The stakeholder group included the CMO, VP of Digital Marketing, Product Marketing, and several VPs and Directors.
Our goal with the high‑fidelity wireframe was to bring the concept as close to final as possible. This helped stakeholders stay focused on the core objectives—the narrative, structure, and vision for the page—rather than getting pulled into minor visual details.
Hifi Wireframes
Hifi wireframe incorporating the new brand design system
(scroll within the embedded frame to view)
To prepare for the presentation with the leadership team, I created a detailed talking track to ensure I could clearly articulate the intent behind each component and how it supported the overall narrative of the page.
[ READ TALKING TRACK - To see the reasoning behind each component ]
After presenting, we received the following feedback from key stakeholders:
CMO/Digital Marketing
Loved the direction of the page and the goal we are trying to achieve. Only had design feedback to provide.Would like the logos to be on a griege background with full color logos to make it feel more “alive”
Doesn’t like the integration logos just floating around
Product Marketing Team
Also agreed with the overall page story and only had minor feedback on semantics besides the following:Would like to think through more on what action/step in a workflow to associate with each of the solution offerings
Show more emphasis on Microsoft and ServiceNow as high-value technology partners
The Gartner MQ graph validation needs to brought up higher
With this feedback in hand, I explored multiple design and structural options for the integrations component. My goal was to present refined approaches to the CMO that addressed the visual concerns while strengthening clarity, partner emphasis, and overall narrative cohesion.
Different options for the integrations component to present to the CMO
(scroll within the embedded frame to view)
After receiving approvals, I incorporated the full set of stakeholder feedback and refined the design to produce the final high‑fidelity wireframe.
Final hifi wireframe
(scroll within the embedded frame to view)
Outcomes & Next Steps
The redesign resulted in a clearer, more structured evaluation experience that better meets the expectations of technical decision‑makers. By grounding the page in user intent—and aligning the platform diagram, navigation IA, and core value proposition—the final high‑fidelity wireframe delivered:
A cohesive, guided story that helps evaluators quickly understand how Tanium fits into their workflows.
Reduced cognitive load through improved information hierarchy and a more intentional narrative flow.
Stronger differentiation and trust signals introduced earlier to support decision‑making.
Tighter cross‑functional alignment driven by iterative reviews, a detailed talking track, and focused stakeholder feedback loops.
An implementation‑ready wireframe that reflects both strategic objectives and cross‑team consensus.
Together, these outcomes established a stronger, more user‑centered Platform experience—positioning the page to better convert evaluators, reduce bounce, and improve overall engagement quality.
Next steps
With the final wireframe approved, the next phase of work focuses on ensuring a smooth transition into development and preparing the design for full implementation.
Additionally, measure the success of the page after launch through the following data points:
Engagement time on page
Scroll depth
Click-through rate
Bounce rate
Reflection & Learnings
What worked well:
Holding a separate meeting with the CMO—given their limited availability—helped accelerate the final approval process.
Creating a detailed talking track enabled me to anticipate stakeholder questions and clearly articulate the goals of the page narrative and each component.
What I’d refine:
While the initial approval process went smoothly, I would introduce separate wireframe walkthroughs for the Marketing and Product Marketing teams to help avoid potential misalignment or political tension.