Converge Event Website
This project was initiated by the Marketing Events team, who had recently migrated to a new CMS platform and needed a dedicated event website for Tanium’s annual customer conference, Converge. The timeline was tight—just one month to design and deliver a fully functional event site.
Goal: Create an event website with clear information architecture, intuitive navigation, streamlined registration, and strong alignment with Tanium’s brand identity.
Role
Lead Designer
Areas
Strategy, Branding, Design
Tools
XD, Swoogo
Year
2023
Original Converge design from 2022
Final event website launched for Converge 2023
Exploration
Given the condensed timeline, I prioritized building a strong foundation rather than conducting full-scale research. My focus was on designing an intuitive information architecture and identifying best practices for event sites. To supplement this, I drew inspiration from platforms like Awwwards and Dribbble to explore common design patterns that balance usability with visual impact.
Original site map provided by events team
Through iterative work and close collaboration with stakeholders, we finalized a clear hierarchy of pages, ensuring content was structured in a way that made sense for both new visitors and returning attendees.
My information architecture proposal
Design process
With the information architecture established, I shifted focus to visual design. Leveraging existing corporate website components, I designed the event pages to feel cohesive with Tanium’s brand while still providing a distinct event identity. Deliverables included layouts for L1, L2, and L3 pages, detailed navigation structures, and annotations for the registration flow.
Final design of L1 pages
Final designs of event registration
Annotations for converge website navigation
Impact
Although quantitative metrics were not captured, the new Converge website received highly positive feedback from customers, partners, and internal teams. Attendees described the site as easy to navigate, visually appealing, and a significant improvement over the previous year.
In addition, because of the accelerated schedule, I conducted live analysis during the Converge event, observing the user experience in real time and noting opportunities for future improvements. This not only provided actionable insights but also reinforces the value of continuous iteration, even in fast-paced projects.
User experience analysis during the live Converge event
Reflection
Given the fast turnaround, I collaborated closely with the Events team, relying on their insights and soft data about customer behavior and expectations. As subject matter experts, they provided valuable input throughout the design process, and I made it a priority to ask targeted questions to ensure the design aligned with both user needs and business goals.
With additional time, I would focus on refining the experience further—particularly by incorporating best practices into the registration flow, virtual event journey, and confirmation process to create a more seamless and user-centered experience.