Website Navigation and Footer
This initiative began as part of a company-wide rebrand but has since evolved into an ongoing effort to continuously optimize and maintain the website’s navigation. The goal has been to ensure an intuitive user experience that adapts each year to product updates, evolving messaging, and brand shifts.
Goal: As the lead designer, my goal was to research industry best practices, conduct a competitive analysis, and design an improved navigational experience that would be both intuitive and engaging for users.
Role
Lead Designer
Areas
Research, Strategy, Branding, Design
Tools
XD, Google Analytics
Year
2021 - 2024
Original navigation from 2020
Final navigation redesign in 2021
Final navigation design in 2024
Exploration
I started by reviewing established UI/UX guidelines for navigation and footers, with particular focus on mega menu heuristics. From this, I created a structured checklist to evaluate both competitor websites and our own, ensuring a consistent and thorough analysis.
Research done in 2021, additional research was done in 2022 but file got lost
Findings
Site analytics revealed that most visitors entered through the homepage and utility navigation links, with Careers emerging as the most visited section (6.13% of total page views), second only to the homepage (20.48%).
Visitor flows also highlighted heavy traffic into Careers, Resources, and Events, suggesting that a significant portion of users were exploring career opportunities or preparing for interviews via the About Us page.
Design process
With the information and data that I’ve gathered during my research, I created multiple variations of designs and presented them to the web team and stakeholders to get feedback and finalize on an option.
Below are the annotations of the finalized designs for the different years.
Finalized design for 2021, mockup adjusted for global brand font change, zoom in to view full details
Finalized ipad and mobile design for 2024
Finalized footer design for 2021, mockup prior to global brand font change
Finalized design for 2023, missing annotation files for ipad and mobile experience
Finalized desktop design for 2024
Finalized utiliy navigation design for 2024
Impact
Although quantitative metrics were not captured, the new navigational experience was well-received by customers and internal Tanium employees.
Some feedback we received with the latest roll-out of the new navigation design during our internal website survey in 2024:
“Super easy to use and navigate through, and with search function I can always find what I need.”
“Navigation is friendly, and the top menus are rolled up nicely.”
“Overall the website is easy to navigate. The dropdowns make sense and it’s generally easy to find content.”